In recent years, Apple's approach to perfecting its users' experiences has meant letting other companies make the early mistakes with new technology. "You make that mistake once in your life, you're not going to make it twice." "Some of it was trying to make cheap products that were trying to chase market share instead of trying to chase experience," said Joswiak. In the '90s, the company was still struggling and had its share of major missteps. This isn't the first or last slip-up to hit the company, but how it was handled shows how Apple ( AAPL) has changed over the years. He attributed the error to an issue with the way the software was sent over servers and not the iOS itself.
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